HOW WE PRODUCE


Where? Why? With what limitations? Here's exactly how your clothes are created.

THE PRINCIPLE: PRODUCTION ON DEMAND

Zero overproduction. Zero stock. Zero waste. How it works: We don't manufacture ANYTHING until you order it.
No pre-produced collection.
No thousands of items stored in warehouses, therefore no unsold clothes burned at the end of the season. The process: You order an item on our website. Your order is sent to our production partner. Your garment is made especially for you. It is shipped directly to your home. Delivery time: 7-10 days for Europe and 3-5 days for the United States.

Why it's radical: The textile industry produces 100 billion garments per year.
30% are never sold.
Millions of tons end up burned or in landfills. By producing only on demand, we refuse to participate in this massacre.
Every room has an owner before it even exists.

QUALITY IS OUR PRIORITY

Cotton that lasts, not disposable. Thick premium cotton.

Weight: 240-420 gsm (grams per square meter)

For comparison: a fast fashion t-shirt = 140-180 gsm

Ours is more than twice as thick

What this changes:

Lasts for years, not months

Does not lose its shape in the wash

Does not become transparent after 3 washes

High-quality feel

BIODEGRADABLE INKS

Eco-friendly, water-based inks

Certified free of toxic substances

They degrade naturally (unlike plasticized inks)

However, they withstand repeated washings.

MINIMAL PACKAGING

No unnecessary plastic

No shiny cards, no unnecessary padding.

Just your garment, protected for transport

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OUR PRINTING TECHNIQUE

DTG: Direct To Garment (direct printing on textiles)

How it works:

Unlike traditional screen printing which requires stock and minimum orders of 50-100 pieces, DTG printing works like a giant printer.

The garment is laid flat on a machine

The ink is injected directly into the cotton fibers

The result is dried and fixed at high temperature.

The print becomes one with the fabric

Benefits :

Enables single-unit production (essential for our on-demand model)

Precise details, vibrant colors

Excellent durability if properly maintained

No plasticky feeling on the skin

Eco-friendly inks

Lifetime :
With proper care (wash at 30°C, natural drying), your messages will remain intact for 5-10 years.

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WHERE WE PRODUCE

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  • Between America and Asia

    We work with a production network that operates between two geographical areas:

    LOS ANGELES, UNITED STATES

    Reduced delivery times for this region for orders in North America

    American work standards

    GUANGDONG PROVINCE, CHINA

    For international orders (Europe, Asia, rest of the world)

    A historic textile hub with centuries-old expertise, certified working conditions, and decent wages.

  • Why China?

    We know that some people have preconceived notions.
    Here is the unfiltered truth:

    Yes, we do produce some of our products in China. No, it's not exploitative "Made in China." Guangdong province has been a hub of global textile expertise for decades. The best DTG printing equipment is located there.

    Our partner guarantees:

    Wages above the legal minimum

    Schedules must be respected (no 80-hour weeks)

    Strict security conditions

    A production system that enables made-to-order

  • Our acknowledged limit:


    We do not produce in France or Europe at the moment.
    Why? Because no European infrastructure currently allows on-demand production on this scale, with this product quality.

    We prefer to be honest: producing ethically in Asia rather than pretending to do local production is impossible.

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What we don't yet control

Radical transparency is not just about saying what is going well.
It also means pointing out what's still not working.

Here are our current limitations:

  • ❌ No full traceability of cotton
    We know it is premium and certified, but we cannot yet trace every field of origin.

    ❌ No 100% local production for France
    We would like to produce in France/Europe, but no infrastructure currently allows for made-to-order production on this scale and under good production conditions.

    ❌ No direct control of the workshops
    We trust our partner and their audits, but we are not physically present in the workshops.

    ❌ International shipping available for certain orders
    If you are in Europe and your part comes from Guangdong, there is a transport impact.

    Why are we telling you this?
    Because radical transparency also means admitting our imperfections.
    We are working to improve these points.
    But we refuse to lie to you in the meantime.

  • CARBON FOOTPRINT: We are not carbon neutral

    Let's be clear:
    Producing clothes, even responsibly made ones, has an impact.
    Transport. Energy for production. Raw materials.

    What we are doing to limit it:

    On-demand production = zero overproduction = massive reduction in waste

    Biodegradable inks = less chemical pollution

    Minimal packaging = less waste

    Sustainable clothing = less replacement = less overall production

    What we refuse:
    Carbon credits that allow you to buy a clear conscience.
    "Carbon neutral" labels are often fraudulent.
    Greenwashing, which claims that we can consume without impact.

    Our position:
    We reduce it to the absolute minimum.
    And we don't claim to be perfect.

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So

You know everything.

How we produce, where we produce, and what our limitations are. If this transparency suits you, welcome to our world.
We produce the best we can, within an imperfect system, by rejecting shortcuts and lies .

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